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How A Small Business Made $67,000 From One Cyber Monday Email
When Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting anything groundbreaking. “Our Cyber Monday offer was our first email with...
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4 Ways to Make Customers Crave Your Emails
Imagine creating emails as satisfying as freshly-baked cupcakes. Sounds good, doesn’t it? Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send....
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A Step-by-Step Approach to Attracting More Clients with Free Content
Nancy Juetten was onto something when she sent out a special gift to her email list on Christmas Day 2014. The gift was a free chapter from her e-book on writing a professional bio, Bye-Bye Boring...
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Extend the Reach of Your Next Email with Social Share
We are very excited to announce a new and improved way for you to extend the reach of your email campaign and share it on Facebook, Twitter, and LinkedIn. We call it Social Share, and it will be...
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Find Your Email Marketing Opportunities for 2016
Last week, we announced a new series of virtual workshops and resources for retailers: How to Increase Sales with Email Marketing. As part of this series, we’ll be releasing new worksheets and holding...
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4 Benefits of Using HTML Over Plain Text for Your Email Marketing
Email marketing messages come in two different forms — HTML email and plain text email. What’s the difference between the two and which works better for your business? Here’s what you need to know:...
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6 Ways to Create Visually Stunning Nonprofit Emails
You work hard to connect with supporters through regular email newsletters, fundraising appeals, and event invitations. But if your nonprofit sends emails without great-looking images and visuals,...
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How to Drive Tremendous Website Traffic with Email Marketing
“For us, the most important result of email marketing is getting people to our website,” says marketing technology manager for Robert Paul Properties, Autumn Boles. “We want to get people to our...
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How to Set Email Marketing Benchmarks
How confident are you that email marketing is working for your business? While there can be no doubt that email marketing is one of the most powerful marketing channels around, without clear email...
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What it Takes to Create Engaging Content in a “Boring” Industry
Cute kittens. Mouthwatering cupcakes. Some small businesses and organizations have it easy. But what if your business is focused on something a little less tempting — like, say, tax and accounting...
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6 Things You Can Learn from Your Email Analytics
Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this really worth your time? To approach your...
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5 Creative Ways to Use Printed Materials to Grow Your Email List
You have an email sign-up sheet at your store. Maybe even an online sign-up form up on your website. Is there anything more creative you can do to grow your list on email subscribers? Get your...
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How to Use Email Marketing Automation, Without Turning Your Subscribers Off
I know — it’s scary at first. Your customer relationships mean everything to your business, and you don’t want to damage your relationships with impersonal, automated messages. Unfortunately, that’s...
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How to Show Up on the First Page of Google
To say that most small businesses aren’t using search marketing to their best advantage would be a major understatement. It would also be untrue. The real truth is that most small businesses aren’t...
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5 Unique Holiday Promotions Your Customers Will Love
Nobody likes missing out on something big. But if you haven’t started planning your holiday promotions, you’re already late to the party. And with holiday retail sales expected to increase by 3.6...
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What is a Cash Mob and How to Make Yours a Success
Looking for a new way to encourage your community to shop small? Want to raise awareness about the importance of supporting local businesses? A cash mob is the perfect way to rally your community,...
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Why Now is the Perfect Time to Start Email Marketing (Even If You Don’t Have...
You’ve heard that email marketing is a great tool to drive awareness, sales, and repeat business. You’ve even seen stats like 66 percent of consumers have made a purchase as a result of an email...
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3 Valentine’s Day Emails Your Customers Will Love
Is your business celebrating Valentine’s Day this year? If not, you could be missing out on some serious love from your customers. According to the National Retail Federation, U.S. consumers spend an...
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4 Easy Ways to Promote Your Fundraiser
The big day is almost here! You’ve booked the venue and sorted through most of the logistics. Now, you’re ready to get the word out to your supporters and get them as hyped as you are. For your event...
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Nonprofit Fundraising, Part 1: How to Plan Your First Successful Event
Nonprofit fundraising isn’t easy. Even if you have the cause, idea, and enthusiasm needed to run a successful fundraiser — pulling it off is easier said than done. How can you make sure your...
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Nonprofit Fundraising, Part 2: How to Promote a Successful Event
In part one of this nonprofit fundraising series, we talked about all the things you should be thinking about as you plan your fundraising event. Now that you’ve spent some time preparing, it’s time...
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Nonprofit Fundraising, Part 3: How to Get Sponsors for Your Event
In part one of this nonprofit fundraising event series, we talked about all the things you should be thinking about as you plan your event. In part two, we covered getting your save the date ready,...
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5 SEO Mistakes That Will Hold Your Business Back
Everyone makes mistakes. But as a small business, mistakes can be costly. You need to hit the ground running and see your efforts pay off fast. So when you decide to start optimizing your website for...
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3 Things Your Nonprofit Needs to Say After #GivingTuesday
Imagine it’s Wednesday, November 29th, 2017. #GivingTuesday has come and gone. You’ve participated in a global day of giving, raised some impressive funds, and gained valuable learnings to apply to...
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5 Holiday Sales Email Fails to Avoid
You know how important the holidays can be for your business. It’s your last chance to drive sales, hit your yearly goals, and set yourself up for success in the year ahead. According to the National...
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